There's no easier way to make money on the Australian stock market than by investing in blue chip shares -- if you know how. Blue Chip shares represent quality, financial security and consistent profits, and are the perfect investment vehicle for anyone wanting to create or maintain wealth in the Australian stock market without sacrificing peace of mind. Blue chips are for anyone who wants to get rich slowly and safely. In his new book, best-selling author and professional trader Alan Hull explains how to make a business out of investing in blue chip shares. Blue Chip Investing is an instruction manual for managing your own blue chip portfolio, and is packed with useful examples and insights from a leading investment expert. Inside, you will discover: * simple criteria for successfully managing a blue chip portfolio * how to master the business of blue chip investing * when to buy and sell blue chip shares * how to design and build your own wealth creation plan * how to save time by investing in managed funds. By following the strategy outlined in this fascinating book, you will discover that creating wealth isn't about working harder -- it's about working your money smarter.