Ever notice how some photographs just 'grab you'? They're captivating, charged with energy, full of life. Photographers strive to re-create these powerful emotional images and this guide invites the reader into the exciting world of off-camera flash photography - allowing them to the joy and satisfaction that comes from creating 'gasp factor' photography. Lifelong professional photographer Barry Staver teaches the principles of good lighting, and how to apply them with the flash on, and ultimately off the camera. AUTHOR: Barry Staver photographs people, designing highly effective corporate photography and dramatic portraiture. His storytelling approach is built on decades of experience as a photographic journalist on assignment for some of he world's greatest magazines, including People, Sports Illustrated, and Time. ILLUSTRATIONS: colour photographs throughout