Retail has always been a dynamic industry but right now it is going through an unprecedented pace of change. Seismic economic shifts and breath-taking technological advances are changing the shopping experience faster than most retailers are able to react. Customers demand ever more exciting shopping experiences and have higher expectations of product, service, value and environment. And, as if that isn't enough to contend with, there is the multi-channel reality to get to grips with too. Any retailer that wants to stay in the game, let alone ahead of it, has to think in an entirely different way. Get it wrong, or move too slowly, and the customer will be lost forever. They'll already be onto the next big thing. Andrew Jennings is a global retail executive with four decades of leadership experience at some of the world's top stores. In his first book, Almost Is Not Good Enough, he shares his secrets on how retailers can thrive in this dynamic environment. Almost Is Not Good Enough is the up-to-date guide anyone involved with modern retail cannot afford to miss.