"What a read! A warts-and-all depiction of the amazing journey of the KX brand." Melanie Gleeson, Founder & CEO, Endota Spa What happens when passion, purpose and business collide? A global fitness franchise is born. After discovering dynamic reformer Pilates in a boutique London studio, Aaron Smith brought the concept back to Australia under his own KX brand, disrupting the fitness industry and building a formidable franchise. But success doesn't come to those who aren't willing to sweat. Define Yourself is a dynamic journey through the history of KX Pilates that will show you: How a simple idea can become a BIG business Why KX became an unstoppable force in the fitness industry The value of travel and seeing the world The ins and outs of franchising as both a franchisor and franchisee What it really takes to succeed in business and in life KX's purpose is clear: "We change lives for the better." Join Aaron on a trip through KX Pilates history. Witness a raw account of every tough decision, every success, every failure. Be inspired to chase your dreams, put in the hard work, and Define Yourself . "Aaron has captured invaluable truths behind building a successful company in Define Yourself. Treat this as a blueprint that you can follow." Jack Delosa, Founder, The Entourage