Author: Philip Kotler
Binding: Hardback
Publisher: Marshall Cavendish Business, 2005

Condition remarks:
Book: Good
Jacket: Very good
Pages: Good
Markings: No markings

This essential guide to modern commerce, Faqs On Marketing, presents a comprehensive overview of key marketing principles. Philip Kotler, a leading authority in the field, instructs readers on effective strategies for market analysis, product development, and brand positioning. The text details common challenges faced by businesses and argues for innovative solutions to reach target audiences. It offers practical advice and strategic frameworks, making it an indispensable resource for both aspiring and seasoned marketing professionals seeking to master the intricacies of the global marketplace.